LAmade Spring 2013 Collection Inspired by the Creative City Life
LOS ANGELES, California (January 15, 2013) Southern California is known for many different things including its nice year-round weather and the many different parts of the city one can visit in just a single day. While the LAmade girl was last seen on a relaxed beach vacation for Resort 2013, for spring 2013, she is heading up to West Hollywood, a vibrant and dynamic city, made up of nearly two square miles of the hottest entertainment, dining, and shopping venues in the Los Angeles area. It is where rock & roll meets fashion, art merges with lifestyle and everyone is free to be unique. West Hollywood, bordered on the north by the Hollywood Hills and only twelve miles from the Pacific Ocean, is often referred to as “the creative city.”
Chief Designer, Leor Spector, resides in West Hollywood, and took this city and its surroundings as her main inspiration for LAmade’s spring 2013 collection. While previous LAmade collections have focused on a more classic and sophisticated look, the spring 2013 collection offers a sexy and more contemporary look, inspired by the West Hollywood lifestyle. When it came time to photograph the collection for a look book, Spector knew that Palihouse, a luxurious long stay property, was the ideal location for it. Palihouse, located just off the Sunset Strip, is a boutique hotel infused with stylish comforts, personalized service, and timeless traditions, everything West Hollywood strives to be. Along with being a “home away from home”, Palihouse is also a hip bar and lounge, where many locals come to enjoy the ambience. This venue only seemed the most appropriate to shoot LAmade’s spring 2013 Look book since the collection embodies sophistication and style.
With color blocking, bold stripes, and macramé being significant trends of spring 2013, LAmade created pieces embodying all of those trends, adding the LAmade aesthetic to all of them. The macramé group of the collection isn’t your” grandma’s sofa back-covers”, but delicate spider thin threads and body hugging styles that are sexy and classy. Color blocking is seen frequently throughout the collection embracing the soft luxurious fabrics LAmade is known for and bold and bright colors that are front and center for spring. From a color blocked “muscle” tee to a color blocked three quarter sleeve shirttail dress, the spring 2013 collection brings out the sexiness every girl has but still embraces the classic and comfortable taste necessary to feel beautiful in one’s skin.